Guiding principles &
Code of Conduct

Leadership guidelines

In our profession, success depends on character. Strong character is the foundation of respect, trust, integrity and enjoyment in a challenging business environment. It is also essential to successful leadership.

1. Lead by example and share experience

   We act as role models and earn recognition through loyalty, credibility and modesty. We set high standards and measure ourselves against them. We develop talent through mentorship, with experienced colleagues passing on their skills and knowledge to the next generation.

2. Treat everyone with equal respect

   We treat colleagues and employees with the same respect and consideration that we expect for ourselves, regardless of gender, age, nationality or culture.

3. Make decisions transparently and encourage dialogue

   Important company decisions are made transparently and communicated promptly. We share information and engage in regular dialogue, building trust across all levels and departments. We value original thinking and use differences of opinion and conflicts as opportunities to develop new ideas and solutions.

4. Recognise and reward performance fairly

   We believe in recognising merit in both internal and external relationships. Individual performance is assessed against agreed aims and objectives and rewarded through performance-based pay within a transparent compensation system.

5. Develop individual potential

   We continuously challenge and support employees and managers in line with their individual potential. Transparent criteria and clear, realistic career prospects guide their development.

6. Show the value of each contribution

   We help employees understand what it means to act in the interests of our business partners and our company. We communicate how each individual contribution supports our shared success.

7. Enable initiative and responsibility

   We give employees the freedom to take initiative, be creative and act entrepreneurially.

8. Plan ahead and manage workloads responsibly

   By thinking ahead and acting purposefully, we strive to keep excessive workloads and stress to a minimum.

9. Give and welcome constructive feedback

   In a spirit of mutual trust, we recognise positive performance and address the need for improvement constructively. Our feedback is honest, professional and timely. Just as we regularly give feedback to employees and colleagues, we are willing to ask for and accept feedback ourselves.

10. Support teamwork across boundaries

    Our success depends on constructive teamwork within and between departments, nationally and internationally. We encourage collaboration, provide the necessary support and remain available to help and advise those involved.

11. Create an engaging and enjoyable workplace

    In our work and shared activities, we create an atmosphere that strengthens motivation, identification with our company and enjoyment at work.

12. Value lasting professional relationships

    We continue to value employees when they leave to take on a new challenge. We stay in touch with former colleagues and maintain a strong, loyal network.

Code of Conduct

Our external relationships

In line with our leadership guidelines, this Code of Conduct provides guidance for professional behaviour in our daily work with customers, colleagues, suppliers and competitors.

1. Put product safety and health first

   The safety of our products and the health of the people who use them are central to our work. We exercise due professional care in everything we do.

2. Act fairly and honestly

   We treat customers, suppliers and competitors fairly. We do not make false representations or mislead them.

3. Safeguard business partner information

   We keep business partner information secure at all times and treat it as strictly confidential.

4. Protect proprietary and confidential information

   We protect proprietary and confidential information at all times in accordance with applicable law.

5. Follow clear rules on gifts

   We neither accept nor give gifts except as permitted by strict internal rules.

Code of Conduct

Working together at ADVIPHA

These standards guide our conduct within the company and the responsibility we share for our colleagues, our work and our products.

1. Uphold ethical standards and accountability

   We are responsible for maintaining ethical standards, complying with the law and ensuring appropriate accounting controls. We give priority to identifying, raising and resolving ethical issues.

2. Treat one another respectfully and offer support

   We treat one another respectfully and support colleagues when asked, provided this is consistent with ADVIPHA policies and this Code of Conduct.

3. Provide fair and responsible working conditions

   We are committed to fair employment practices and a drug-free working environment.

4. Keep accurate records

   We maintain company records accurately and retain them in accordance with legal requirements.

5. Create records and communications with care

   We exercise sound judgement and apply appropriate standards when creating company records and communications, including email.

6. Use company assets responsibly

   We do not use company assets, whether physical or intellectual, for personal benefit without explicit permission.

7. Protect safety and raise concerns

   We are committed to the safety of our products and employees and expect everyone to comply fully with applicable laws and internal rules. Employees who suspect a breach of law, regulation or ADVIPHA policy should communicate their concerns to the appropriate internal representatives.